GCG platform partners / Digital experience & content

Sitefinity

Sitefinity development.
From product story to customer inquiry.

GCG helps manufacturers and distributors build, upgrade and integrate Sitefinity experiences. We connect structured product content, publishing, search and inquiry workflows so the website works for marketing and the teams behind it.

Conceptual layers of industrial product content, specifications, and digital experiences
Connect product knowledge
to every digital touchpoint.
Platform architecture

Platform + perspective

Built on Sitefinity.
Built around your business.

Progress Sitefinity is a content and digital experience platform that supports structured content, multiple sites, and integration with business systems.

We connect those capabilities to your customer relationships, product information, and enterprise workflows, with a clear view of what the platform handles and where integration or customization is needed.

Explore Sitefinity

Industrial expertise

Complex environments.
Considered experiences.

Illustrative technical product documentation with an industrial sensor and engineering drawing

For manufacturers

Connect your products
to your channels.

Make specifications, documentation, brand content, and partner resources easier to find and maintain. We design content structures that can support product families, markets, and regional teams.

Illustrative product photography setup for an industrial product catalog

For distributors

Make every buying
relationship work.

Connect educational content and supplier information with the product discovery journey. We help establish a clear handoff between content, search, commerce, and customer service.

How we help

From platform potential
to everyday performance.

01

Content architecture & websites

Create reusable content models, page components, and publishing workflows that fit marketing and product teams.

02

Connected experiences

Integrate product information, search, forms, and commerce journeys with defined ownership of content and data.

03

Upgrades & maintainability

Assess custom components, plan version upgrades, and improve the development and release process.

Inside the implementation

A product page is part of a longer conversation.

A specifier finds a product, compares technical details, downloads a document and asks for help. Marketing needs to keep each step current. Sales needs the inquiry to arrive with useful context. We design the content model and integration boundaries around that complete journey, including the editorial work required to maintain it.

Structured product content

Model specifications, documents, application information and related products so editors can maintain them consistently. Define what belongs in Sitefinity and what should come from a PIM, DAM or another source.

Multisite governance

Plan shared content, brand-specific variation, permissions and release coordination. Make the publishing process understandable to the teams responsible for each site rather than treating every brand as an isolated build.

Inquiry continuity

Connect forms, verification, customer context and downstream routing. Include failure handling and the handoff to sales in the acceptance criteria, alongside page rendering and content accuracy.

Follow the content all the way to the conversation.

Product knowledgeSpecifications, assets and documents
Editorial workflowAuthor, review, preview and publish
Customer discoveryBrowse, search and compare
Sales handoffInquiry context and routing

A planning model for product-led websites. Search, form and CRM integrations are selected for your Sitefinity version and business requirements.

Scope and delivery

Modernization has to protect the work people do.

Sitefinity upgrades

We review application dependencies, custom modules, integrations and deployment requirements before defining the upgrade path. Release preparation includes the application, configuration, media and database recovery plan as a coordinated set.

Publishing and discovery

We consider page structure, reusable content, document access and search together. For technical catalogs, the content needed to evaluate a product should remain connected as editors publish changes and new product information arrives.

Working alongside marketing and IT

Marketing helps define the authoring and customer journeys; IT helps define integration, access and operational responsibilities. We translate both into concrete acceptance criteria and an agreed release process.

The experience we’re working toward

Product and marketing teams need a manageable publishing system; buyers need consistent information that helps them decide.

Useful conversations

A clear place
to start.

Can you improve an existing Sitefinity website?

Yes. We can start with an upgrade, a publishing problem, structured content or an integration. We first establish the current version and dependencies so a focused change fits the wider application.

Can Sitefinity work with product data and commerce systems?

We define how content and product information should move between the systems you use, then select the supported integration approach. Sitefinity's content responsibilities and the commerce platform's transaction responsibilities should remain clear.

How do you approach release readiness?

We agree on the public, editorial and inquiry workflows that matter, record the results of the relevant checks, and define ownership of deployment and recovery. A page loading successfully is one piece of a broader release decision.

Start with the challenge

What could work
better together?

Let’s connect your next ambition to a practical path forward.