GCG / Commerce and enterprise systems
B2B ecommerce development.
Built around the way business buys.
A storefront has to understand more than products and prices. GCG connects customer relationships, technical catalogs and purchasing rules to the systems that run your business.
Understand the operation.GCG / Applied expertise
Inside the implementation
Start with the buyer. Follow the whole order.
A repeat buyer may arrive with a part number and a purchase order. A new customer may need specifications, account approval and help choosing a product. We map those journeys alongside inside sales, marketing, ecommerce and IT, then define an experience that respects the business rules behind every transaction.
Complex catalogs
Help buyers navigate technical attributes, variants, documentation and product relationships. Define the source of product information and the publishing process so the storefront stays useful as the catalog changes.
Account buying
Connect customer organizations, assortments, negotiated pricing, purchasing permissions and delivery addresses. Make account context visible where it affects a decision, and validate the rules beyond the browser.
Repeatable ordering
Shape Quick Order, quotes, product pages and carts around minimums, increments and availability. Give buyers a clear next action when a line cannot be ordered as entered.
The experience extends into the operation.
A reference buying journey. The platform, integrations and release scope are selected around your customers and operating model.
Scope and delivery
A connected implementation, with clear responsibilities.
Discovery and architecture
We identify the essential journeys, systems, data owners and constraints. The initial work can produce a workflow map, prioritized scope and architecture decisions that your team can use to plan delivery.
Experience and engineering
Design and development work together on product discovery, account interactions and purchasing. We separate supported platform configuration, extensions and custom engineering so implementation choices remain understandable.
Integration and release
Customers, pricing, inventory and orders need agreed data contracts and failure behavior. We include relevant integration checks, deployment responsibilities and recovery preparation in the delivery plan.
Ongoing improvement
An engagement can focus on one workflow or continue across a roadmap. We define the scope, acceptance criteria and support coverage for the work rather than implying an open-ended service commitment.
Planning a project
Start with a useful conversation.
Which commerce platforms do you work with?
Our platform portfolio includes Znode, Adobe Commerce and BigCommerce for commerce, with Sitefinity for content experiences and HawkSearch for product discovery. The right combination depends on your requirements, existing systems and delivery responsibilities.
Can you take on a focused part of a larger program?
Yes. We can own a defined storefront, integration or modernization workstream alongside your team or another delivery partner. Scope, code review, acceptance and release coordination are agreed at the start.
What should we bring to an initial conversation?
A description of the buying problem, the platforms and ERP involved, your main customer relationships and the constraints shaping the initiative. A concrete example of a difficult order is often more useful than a long feature wish list.
Your next initiative
Discuss a B2B commerce project
Bring the workflow, the systems involved and the change you want to make.